Good Housekeeping **Green** Seal... what does it mean?

Corporations toss it around to claim they’re being good environmental stewards, consumers are numb to it, and the greenest companies tend not to tout it at all. And, as if the meaning of green weren’t hazy enough, this latest label comes from a magazine that has had a long, cozy, and conflicted relationship with its seal-holders and no plans to modify procedure for the new green label. thebigmoney.com: Why the magazine’s green award is bogus.