The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Author: John Battelle

Battelle introduces a term he calls “Database of Intentions, which is the sum total of all queries that pour into search engines daily, revealing the intricacies and idiosyncrasies of our culture.” It is obvious in the book that Battelle is more interested in search in an anthropological sense more than Google itself, though a lion’s share of the book is focused on Google.